The Observational Research Handbook - Understanding
how consumers live with your product
by Bill Abrams
The Survey Research Handbook - Guidelines
and Strategies for Conducting a Survey, Second Edition
by Pamela Alreck and Robert B. Settle
Moderating to the Max
by Jean Bystedt, Siri Lynn and Deborah Potts
Mail and Telephone Surveys - The Total Design
Method
by Don A. Dillman
A Practical Guilde to Usability Testing
by Joseph S. Dumas and Janice C. Redish
Beyond Listening - Learning the Secret Language
of Focus Groups
by Bonnie Goebert with Herma M. Rosenthal
The Group Depth Interview - Principles and
Practice
by Alfred E. GOldman and Susan Schwartz McDonald
The Handbook for Focus Group Research
by Thomas L. Greenbaum
The Mirrored Window - Focus Groups from a
Moderator's Point of View
by Judith Langer
Qualitative Market Research - A Comprehensive
Guide
by Hy Mariampolski
The Focused Interview, Second Edition
by Robert K. Merton, Marjorie Fiske and Patricia L. Kendell
Practical Marketing Research - New Updated
by Jeffrey L. Pope
Handbook of Usability Testing
by Jeffrey Rubin
The Focus Group - Revised Edition
by Jane Farley Templeton
Market Segmentation: Using Demographics,
Psychographics, and Other Segmentation Techniques to Uncover and Exploit
New Markets
by Art Weinstein
