Strengths
• Sampling is more controllable

• Face-to-face interview allows for greater interaction

• Visuals may be used

• Allows for more complex questions

• Permits in-depth discussion

• Interviewer can probe and clarify responses

• Longer interview length - up to one hour

Weaknesses
• Expensive per interview

• Difficult to reach people in out of way locations

• Bias caused by appearance of interviewer

Other Related Topics:
In-depth interviews
Additional information on in-depth interviews