Strengths and Weaknesses of Online Surveys

Strengths
• Easy for respondents to use

• Able to show images

• Can control so respondent can complete the survey only once

• Respondents can complete the survey on their own time

• Data entered by respondent

• Results available "real time"

Weaknesses
• If you wish to contact your customers you must have their email address

• Unable to clarify responses

• Unable to reach portion of the population without computers/internet access

Other Related Topics:
Online surveys