Reports say that the history of focus groups started in 1937 at the Princeton University Office of Radio Research. The original research focused on media and messages, like the war propaganda films. Specifically, during World War II, the U.S. government used focus groups to study how Americans were impacted by the military propaganda films.
As I sit here writing my first blog post I think back on my resistance to the idea of a blog. When I started working on my website redesign in 2010, my web designer argued that I needed to incorporate a blog into the design. Knowing how busy I am, I reasoned that I didn’t have the time to maintain an interesting blog. That required multiple posts a month and I couldn’t imagine fitting that time in among all the client work.