Case study: Market assessment online survey
A product manufacturer wished to assess consumer purchasing habits, usage and overall awareness of their product.
An online survey was conducted. Invitations were mailed to a panel of general consumers, and screening them confirmed that they owned and used the client’s or a competitor’s product.
Information regarding the brand/type of product owned, how it’s used, the frequency of use and activities during which it’s used was gathered. The research also helped the client clarify attitudes towards the product and purchase habits. Finally, helpful information about brand image and recognition were uncovered. The client then made the necessary adjustments in their marketing and product development approach.