With these recent posts regarding report writing, I thought it was appropriate to make note of an article I wrote. It’s titled, “Make Your Reports Pop with Creativity, Color, and Call Outs” and was published in VIEWS, the Qualitative Research Consultants Association magazine’s Fall 2014 issue. I thought you might be interested in this article because it outlines my top 10 tips for giving your reports a visual upgrade.
The saying “a picture’s worth a thousand words” is true. A huge part of what makes a report or presentation more appealing to an audience is the use of images. Images bring the presentation to life, often by illustrating the topic or just adding color. There are a number of image sources we have identified; but you should always check to make sure the image is available to use.
Since Hardwick Research has been in business for 20 years, we know how to write a great research report. The formats have changed over the years, but the basic principals have not. Follow the three steps below and you’ll learn the key to our approach.
We occasionally receive calls from businesses wanting to conduct research on their industry or target market, but they don’t have the budget for a full study. Research can be expensive. Here’s a list of do-it-yourself market research resources:
On December 15th, I had the honor of presenting at the 2014 SPARKS conference. Contrary to what the name suggests, SPARKS is not an acronym. Rather, it is actually being used as an “action-word” meaning to mean ‘spark the conversation and inspiration for social marketing.’
To get the most out of your focus group research, remember that your involvement and company expertise are critical. The initial planning meetings and your input, feedback, and participation are key to this process.