You may not know this about me, but I pick up pennies. As a matter of fact, I will pick up any denomination of money I see on the ground. I’ve even found paper money in addition to coins. I’m actually pretty good at spotting “free” money. I’m not sure if it’s because I spend too much time looking down or if I just have a sixth sense about finding money on the ground.
On December 15th, I had the honor of presenting at the 2014 SPARKS conference. Contrary to what the name suggests, SPARKS is not an acronym. Rather, it is actually being used as an “action-word” meaning to mean ‘spark the conversation and inspiration for social marketing.’
To get the most out of your focus group research, remember that your involvement and company expertise are critical. The initial planning meetings and your input, feedback, and participation are key to this process.
Reports say that the history of focus groups started in 1937 at the Princeton University Office of Radio Research. The original research focused on media and messages, like the war propaganda films. Specifically, during World War II, the U.S. government used focus groups to study how Americans were impacted by the military propaganda films.