HARDWICK RESEARCH “TALKS TRASH”
After conducting surveys for 20+ years, Hardwick Research knows what it takes to develop a questionnaire that removes the possibility of bias and is organized to maximize the quality of responses. To help you avoid bias in survey design and obtain the best results, we compiled a list of the 8 most commonly seen mistakes.
Typically when a set of products, concepts or even advertisements are shown to research participants they are assigned labels. This is done to help remove bias and make it easier to discuss the various stimuli. Picking labels to identify your product is not always as “easy as ABC.” Choosing labels for stimulus testing can be tricky.
We occasionally receive calls from businesses wanting to conduct research on their industry or target market, but they don’t have the budget for a full study. Research can be expensive. Here’s a list of do-it-yourself market research resources:
On December 15th, I had the honor of presenting at the 2014 SPARKS conference. Contrary to what the name suggests, SPARKS is not an acronym. Rather, it is actually being used as an “action-word” meaning to mean ‘spark the conversation and inspiration for social marketing.’