Clip Art from Microsoft Office – this is a free image source and more content has been added in the past couple of years to make it much more useful. It’s not just clip art, but also includes many nice photographs.
Use your own photos – Carry your camera around when you are out and about and look for images that you often need for reports. Are there steady clients you have or certain industries you serve for which you could use some better pictures? Think about background images and focal point images: people shopping at the grocery store (you need their permission); trees; stairs heading up or down; the emergency room sign at the hospital.
Incorporate images from the research study – Think about including images of the stimuli used in a research study or photos of participants. These can help the reader of the audience feel as if they were there and show them their typical customers. (Note that care must be taken to protect privacy of research participants. Their images can be used with a signed release for market research purposes only, but not for general public use.)
Search free online image sources – Make sure you check for copyright rules when using these free image sources. You can always incorporate an image in your deck and include the URL from where you found it or search looking for images “labeled for reuse.”
Visit online image sources that require payment – Sometimes it is worth paying for that perfect image. The terms of each of these image sources vary so explore them to see what will work best for you.
Hopefully these image sources will inspire you to make you reports and presentations more visually appealing. If you have any other resources, please share them with us. We are always looking for a good resource.