Our list of helpful market research books
The following list of books was compiled from our office bookshelf as well as from our staff’s reading “wish list.”
The Observational Research Handbook
by Bill Abrams
The Survey Research Handbook – Guidelines and Strategies for Conducting a Survey, Second Edition
by Pamela Alreck and Robert B. Settle
Moderating to the Max
by Jean Bystedt, Siri Lynn and Deborah Potts
Mail and Telephone Surveys – The Total Design Method
by Don A. Dillman
A Practical Guilde to Usability Testing
by Joseph S. Dumas and Janice C. Redish
Beyond Listening – Learning the Secret Language of Focus Groups
by Bonnie Goebert with Herma M. Rosenthal
The Group Depth Interview – Principles and Practice
by Alfred E. Goldman and Susan Schwartz McDonald
The Handbook for Focus Group Research
by Thomas L. Greenbaum
The Mirrored Window – Focus Groups from a Moderator’s Point of View
by Judith Langer
Social Marketing – Influencing Behaviors for Good
by Nancy R. Lee and Philip Kotler
Qualitative Market Research – A Comprehensive Guide
by Hy Mariampolski
The Focused Interview, Second Edition
by Robert K. Merton, Marjorie Fiske and Patricia L. Kendell
Practical Marketing Research – New Updated
by Jeffrey L. Pope
Handbook of Usability Testing
by Jeffrey Rubin
The Focus Group – Revised Edition
by Jane Farley Templeton
Market Segmentation: Using Demographics, Psychographics, and Other Segmentation Techniques to Uncover and Exploit New Markets
by Art Weinstein