Typically when a set of products, concepts or even advertisements are shown to research participants they are assigned labels. This is done to help remove bias and make it easier to discuss the various stimuli. Picking labels to identify your product is not always as “easy as ABC.” Choosing labels for stimulus testing can be tricky.
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I’m so glad you have found your way here. I’m Nancy Hardwick, owner of Hardwick Research. I have been conducting market research studies for more years than I should count. In 1994, after the birth of my son, I started Hardwick Research. I love my job, especially the part where I am able to creatively help clients learn more about the way people think and why they do the things they do. This blog provides me an opportunity to share my insights and experience in the market research industry, but it’s also a chance to have some fun.
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