Wondering how to choose a focus group moderator for your next research study? You won’t be surprised to hear that the quality of your moderator will influence the success of your project.
If you have ever watched a focus group moderator in action, you know that they are amazing jugglers. Moderators are experts at the “3 Es” – Encourage, Engage and Elicit, but honestly a moderator is doing so much more. If you watch closely, you will see that a moderator must balance multiple roles: