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Best Practices, Quantitative Research, Resources, Uncategorized

Avoid Bias in Survey Design

HARDWICK RESEARCH “TALKS TRASH”

After conducting surveys for 20+ years, Hardwick Research knows what it takes to develop a questionnaire that removes the possibility of bias and is organized to maximize the quality of responses. To help you avoid bias in survey design and obtain the best results, we compiled a list of the 8 most commonly seen mistakes.

Qualitative Research

Where focus groups shine

Wondering why you should use focus groups? Focus groups are a traditional form of qualitative market research that still has a lot of value today. This methodology digs into the ‘why’ behind behaviors such as exercising or purchasing certain items. We also can learn about attitudes, motivations, and gather insight into the target demographic.